There are days when you just have to cut loose and have a few laughs or in the case of the Elgin Area Chamber (EAC) event last week, pick up a laser gun and shoot someone you’ve only just met.
In between rounds of laser tag, we had an opportunity to meet a lot of great new people and even had a moment to chat with the owner of LazerMaxx, Mitch LaFave. In talking with Mitch we quickly understood that the idea for LazerMaxx wasn’t originally born from the vision of a family fun center but really as a response to current economic conditions in the real estate market.
Mitch’s original plan for the site was to develop and lease building space. Unfortunately, dealing with a semi-empty building Mitch had to find a way to drive cash flow for his property. As Mitch pointed out, despite the economic market challenges “the note still needs to be paid to the bank.” So with input from Dave Scott of Archway Real Estate Services, the idea for LazerMaxx was hatched.
There’s a lot to be said for Mitch’s adaptation to the marketplace. Thousands of businesses today are attempting to find or have already found ways to adapt. Chatting with Mitch got us thinking, what are other businesses doing to reinvent, change, or improve their business in order to survive in today’s climate?
Three areas we’re concentrating on this year to help our business manage through the change…
Spending is allocated on key initiatives with the underlying goal of business growth. You could say we have adjusted to gain “laser-like focus” on key expenditures.
We strive to meet customer goals by embedding a high degree of transparency within our delivery process and therefore have better results.
Online, we have a bit of a war-chest full of tools help us gaining visibility but equally important is our involvement with our local business community in Chicago and San Francisco.
What has your business done to adapt? We would love to hear your thoughts in the comments below or on Twitter.
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