In Chicago last month, Google announced a new Google Analytics feature that will allow you input annotations on a specific date (coming in January). The feature functions very similar to commenting on a section of a document in that you’re able to select a specific date and enter a bit of text explaining what occurred on that particular day. This is a handy little tool that gives you the ability to explain why your site suddenly increased or decreased. Say for instance, you started a web marketing campaign for a new product offering and the campaign leverages Google AdWords, your company blog, and YouTube videos. Over a few days you see an increase in the traffic to your site and since it’s fresh in your mind you can easily pinpoint the stimulus. However, what about 3 months later when you’re developing a new web marketing campaign and you go back to look at the previous results? Do you remember which campaigns started on a particular data? What was it about a campaign that seemed to work well? Annotations in Google Analytics is similar to a sticky note that helps remind you of what was going on a particular date. The annotation feature also gives you a way to share comments with other users within your organization.
If you’re already using Google Analytics take a look at the 1 minute video below. If you’re not using Google Analytics and want to learn more about setting it up on your website, feel free to drop us a note.
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